Do you think that the direct mailing campaign has lost its luster? Youre dead wrong. Those who know better refuse to give it up that easily.
Why? This so-called golden oldie in marketing finds itself reinvented in the minds of those who can think outside the box, and this method has been reapplied in novel ways in the digital era.
As a result:
People receive mailers with messages that can appear only after contact with water.
Some companies use big colorful flying balloons with a call-to-action written on them. This makes potential customers more receptive to follow-up sales calls.
Theres also that mail approach wherein manufacturing companies were prodded to sell their surplus or old equipment for cash.
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