When it comes to marketing, there are endless different possible things you may be aiming to sell, but broadly speaking there are two main groups; product or service marketing. These both require different strategies to optimize sales, but there are a few main similarities.
Product based marketing is for when your business produces a physical or digital final product, such as with a mobile phone, or program. Service based marketing is when your business provides an optional service, for example your ISP, or a lawyer. Now, many businesses provide some aspect of both of these things, but the marketing for each aspect is always different.
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