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This page consists of all of articles about
the different aspects of businesses.
There are a few basic guidelines to follow when thinking of a brand
name. First of all, the name it's self. Is it be a name that can be copy
written, and trademarked? Is it easy to remember and easy to pronounce?
(In most markets, if a consumer can't pronounce the name of a product,
he or she won't purchase it, or at least won't recommend it to friends)
It should stand out somewhat, and project a positive image. It should
suggest the products quality, or convenience. It should also be
original.
There are different types of brands, often two or three marketed by the
same manufacturer into the same market for different purposes. Premium
brands are usually top of the line, the flagship of that manufacturer in
that market. Fighting brands are used to specifically outsell another
brand.
corporate identity
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